Client: Crooza Brewing
Market: Craft Beer
Project: Concept,product design, naming, art direction, label design
Country: Argentina
Year: 2022
Collabs: @pitarteaga (Illustration)
Crooza was launching their APA beer (American Pale Ale). Loyal to the brand concept, which we had previously developed, all characters would be "the other side" of their stereotype, same as Crooza's beer are a blend, a combination, a mix of its original style and Crooza stye.
When we started brainstorming directiosn to take for the APA, the first thing we decided was that America is the whole continent, not just the US. We wanted to capture that in the label.
When we started brainstorming directiosn to take for the APA, the first thing we decided was that America is the whole continent, not just the US. We wanted to capture that in the label.
Peaceful Donald comes as the other side of Trump. A lovely guy, who loves America's diversity and believes in no walls nor cultural barriers.
